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Brokerage Account Review🏦 Best Bank-Integrated

Ally Invest

Ally Financial

Stock trades $0. Ally Bank customers, beginners, options traders wanting lower per-contract fees.

At a Glance

Stock Trades

$0

Options Trades

$0.50/contract

Min. Deposit

$0

Research Tools

Intermediate

Fractional Shares

No

Crypto Trading

No

Rates & Fees

Stock Trades

$0

Options Trades

$0.50/contract

Min. Deposit

$0

Account/Inactivity Fee

None

Full Transfer-Out Fee

$50 for a full account transfer

Key Features

Seamlessly integrated with Ally Bank — one login for banking + investing

Three tiers: self-directed trading, robo portfolio, and personal advice

$0 stock/ETF commissions, $0.50/options contract (lower than Schwab/Fidelity)

Cash-enhanced robo portfolios hold 30% in cash earning competitive Ally Bank rates

Pros & Cons

Pros

  • Best for existing Ally Bank customers — unified financial dashboard
  • Lower options cost ($0.50/contract) than most major brokers
  • Clean, beginner-friendly interface
  • Robo + self-directed in one account

Tradeoffs

  • No fractional shares for stocks or ETFs
  • No crypto trading
  • Research tools lag Fidelity, Schwab, and IBKR
  • Robo portfolio holds large cash allocation by default

Best for: Ally Bank customers, beginners, options traders wanting lower per-contract fees

How to Apply

Decide which account type fits your goal — Ally Financial offers Individual, Joint, Roth IRA, and more.

Have your Social Security number, employment information, and a funding source (bank account or transfer) ready.

Open the account directly on Ally Financial's site or app; identity verification is required by federal law for all brokerages.

Fund the account with any amount — this broker has no minimum deposit requirement.

Review commission schedules and any account fees before placing your first trade.

How It Compares

Current product highlighted
ProductStock TradesOptions TradesMin. Deposit
Ally Invest$0$0.50/contract$0
Fidelity Investments$0$0.65/contract$0
Charles Schwab$0$0.65/contract$0
E*TRADE$0$0.65/contract ($0.50 for 30+ trades/qtr)$0

Frequently Asked Questions

Does Ally Financial charge fees to trade stocks?

Ally Financial's stock trade commission is "$0." Options trades are priced at $0.50/contract, and other fees (like broker-assisted trades or account transfers) can still apply.

What's the minimum deposit for Ally Financial?

Ally Financial doesn't require a minimum deposit to open an account, so you can start with any amount.

Can I trade fractional shares and crypto with Ally Financial?

Ally Financial does not currently support fractional shares, and does not offer direct crypto trading.

Are there any ongoing or account-closing fees with Ally Financial?

Account/inactivity fee: None. Fee to transfer your full account to another broker: $50 for a full account transfer. Transfer-out fees are common industry-wide and are charged by the broker you're leaving, not the one you're moving to.

How does Ally Financial compare to other brokerages?

See the "How It Compares" table on this page for a few close alternatives side by side, or browse the full list of brokerage accounts to compare commissions, minimums, and platform features.

Other Brokerage Accounts

Fidelity Investments

Stock trades: $0

Charles Schwab

Stock trades: $0

E*TRADE

Stock trades: $0

Fees and features shown are illustrative as of 2026 and subject to change — always confirm current terms directly with the broker before opening an account.

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